Elon Musk and Patents

How Elon musk broke with convention to pursue purpose before profit

8 years on from Tesla's dramatic patent pledge. Was it such a good move?


4 ways to level up any brand instantly

Instantly add value to any brand with these 4 elements

illustration of customers

3 ways to build trust & gain more customers

81% of consumers won’t buy from a brand they don’t trust

Stand out from a crowd: a pink flamingo shows the concept of bei

Radical differentiation framework

Winning market share and loyal customers is easier when you stand out

adam west batman

When to rebrand

3 signs that you need to rebrand before it's too late

woody and buzz lightyear

Personal Brand VS Business brand

Everything you need to know about what type of branding to focus on first

4 surprising ways you are hurting your brand

Revisiting your brand strategy will help you avoid any unseen brand damage

Dr. Dre and Jimmy Iovine, co-founders of Beats by Dre.

How they built a 3 billion-dollar brand

Apply the Beats branding principles to your brand

concept of salary difference. Three businessmen receive the money that falls from three pipes in different amounts.

Capitalise on your communication with clear emotional benefits

Want a closer connection with your customers? Get more emotional

Big crowd happy people color seamless pattern.

Unlock your brand values to build an army of loyal customers

Connect with customers and build brand loyalty with three easy steps

Elon musk with various inventions

Elon Musk’s 5 branding principles

Elon has started some of the most innovative companies in the world. His approach to branding is…

Dieter Rams: Principles of Good Design

Dieter Rams’ 10 Principles of Good Design

The 10 principles that made Rams a design legend