The Essence of Chill

A life well-travelled

ClientThe Essence of Chill MagazineStrategyBrand Strategy, Positioning, MessagingDesignVisual identity, Social Media Assets

Studio Bennu was appointed by The Essence of Chill Magazine to create a brand that celebrates a life well travelled. 

The Essence of Chill Magazine is a lifestyle magazine that shares stories of travel and the relaxed lifestyle that can often be found while exploring the world. The visual identity connects with nature through a soft pastel palette and rounded typography. 

The values and tone of the brand are closely aligned. Honest storytelling that informs the reader is key. The brand aims to guide and inspire its audience through interviews, guides and opinion pieces. 

As the name suggests every part of the brand has a relaxed stance leaving the reader to decide where to go and what to see.