Dieter Rams: Principles of Good Design
Credit: Linkedin Learning

Dieter Rams is the godfather of modern design.

Without Rams, there would be no Apple and no iPhone.

His 10 principles for good design are legendary.

Use these to create work that makes an impact and lasts the test of time.

 

1. Good design is innovative

 

2. Good design makes a product useful

 

3. Good design is aesthetic

Dieter Rams’ T3 transistor radio, alongside Apple’s first iPod
Credit: Bellroy

4. Good design makes a product understandable

 

5. Good design is unobtrusive

 

6. Good design is honest

 

7. Good design is long-lasting

Dieter Rams with products he designed for Braun
Credit: Gagosian

8. Good design is thorough down to the last detail

 

9. Good design is environmentally-friendly

 

10. Good design is as little design as possible

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