woody and buzz lightyear

Personal Brand VS Business brand

Everything you need to know about what type of branding to focus on first

Twinings tea campaign by Wilson Hennessy

Positioning to maximise profit

How to increase the value of your product with kickass brand positioning

various logos

Brand naming – Ultimate guide (With Examples)

All the information you need to create a name that works for your brand

steve jobs with first iphone

A guide to cultivating innovation

Lessons on innovation from the best brands on the planet

Nike ad

Nike: The king of branding

Two essential parts of the Nike brand strategy that you can use to supercharge your growth

bill gates and steve jobs

Positioning is the most powerful tool

Three positioning strategies you can use to become the market leader

Oatly oat milk

Superpower brand positioning

How Oatly rebranded to dominate the market with powerful positioning

kim kardashian in Skims

Skims takes branding to a new level

Skims translates great brand strategy into a powerful visual identity making Kim Kardashian a…

unique selling proposition venn diagram

Unlock the power of the unique selling proposition

This framework will put your business light years ahead of the competition if you use it right

Brand Strategy Sketch

Brand Strategy Outline

This outline of how to build a brand strategy will help you define your brand

dwayne johnson holding teremana

Dwayne Johnsons billion-dollar payday

Dwayne Johnson is using more than just his star power to put himself on track for a billion-dollar…