Dwayne Johnson is using more than just his star power to put himself on track for a billion-dollar payday.

The Rock’s Teremana tequila shows us that keeping it simple can still produce remarkable results.

Here’s how.

• Simple story
• Simple product offering

Ever since George Clooney sold his tequila brand in 2017 for $1 billion celebrities have been trying to cash in on their secret sauce.

The Rock’s tequila is currently selling thousands more cases than Clooney’s did when he sold the business.

While Justin Timberlake’s tequila, well, who knows!

But why do some outperform others?

Put it simply.


The story behind the brand must be engaging.

“Family-owned distillery crafting small batches by hand.”


It’s clear that it’s more than just a celebrity endorsement.

The story also increases the value of the product.

“Brick oven-roasted and then distilled in handmade copper stills.”


This sounds like a lot of hard work goes into it making this tequila.

This increases the value in the mind of the consumer.

Simple product offering.

Brands that do all this hard work to display what goes into making their products and then complicate the offering by calling it xs18ee really fall short at the last hurdle.

Keep it simple.

Ok, three types of tequila.

One light. One medium. One dark.

Blanco. Reposado. Añejo. Authentic.

I get it. Easy to understand.

Now I see the value. Now I understand the product.


In summary

• Keep the brand story simple

• Relate it to your products

• Make the offering easy to understand