Currently, naming your business?

Don’t use an acronym

Acronyms suck


Acronyms do three things

1. Confuse the customer

2. Sound boring

3. Hide the true meaning behind the name


You will also have to spend a fortune on educating people about what your stupid acronym means.

All the big news networks in the states have acronyms.

And they all sound terrible.

Let’s see some of the worse offenders.



If we look at Wikipedia it gives us an explanation for the name.

“MSNBC and its website were founded in 1996 under a partnership between Microsoft and General Electric’s NBC unit, hence the network’s naming”


This makes no sense.


The only benefit of changing the name to KFC is that it’s shorter so it’s more memorable.

It’s quite clear it’s trying to hide the fried in the name so it doesn’t sound so unhealthy.

It hasn’t worked because everybody knows what it means.


To be fair to the UFC they have managed to turn the curse of an acronym into an effective brand.

But this doesn’t change the fact that they had to change the name because Ultimate Fighting Championship sounds stupid


International business machines.

Did you even know that’s what it stands for?


But instead of changing the boring name into something cool they made it into an acronym.

Which could actually be more boring.

In Summary

Don’t use acronyms as your brand name.

They almost always suck.