How Elon musk broke with convention to pursue purpose before profit
8 years on from Tesla's dramatic patent pledge. Was it such a good move?
4 ways to level up any brand instantly
Instantly add value to any brand with these 4 elements
3 ways to build trust & gain more customers
81% of consumers won’t buy from a brand they don’t trust
Radical differentiation framework
Winning market share and loyal customers is easier when you stand out
Personal Brand VS Business brand
Everything you need to know about what type of branding to focus on first
4 surprising ways you are hurting your brand
Revisiting your brand strategy will help you avoid any unseen brand damage
How they built a 3 billion-dollar brand
Apply the Beats branding principles to your brand
Capitalise on your communication with clear emotional benefits
Want a closer connection with your customers? Get more emotional
Unlock your brand values to build an army of loyal customers
Connect with customers and build brand loyalty with three easy steps
Elon Musk’s 5 branding principles
Elon has started some of the most innovative companies in the world. His approach to branding is…
The 5 branding principles of Jeff Bezos
Grow your brand like Bezos with this breakdown of his branding principles