1. Messaging

What you say has never been so important.

Lead your messaging with the emotional benefits for your customer then justify them with logic.

We provide you with X which means you can then do Y because our X has Y

Use this. You can’t go wrong.


2. Values

People are more likely to buy from brands that speak to them as a person.

People want to know that their decisions are making an impact that they believe in.

It’s not enough to sell anymore. You need to sell and do the right thing.

Move out the way shitty untrustworthy greedy brands.

This time good brands finish first.


Shape your values to align with your customers

If you serve eco-conscious millennials make sure your product and brand values reflect this.

Then put them to work.

Lazy values suck!

We want to see them in action.

Show people that your brand values have an impact on your business and how you operate.

When your customers know that your brand is different they will choose you over the competition.

Remember, purpose before profit.

You can’t go wrong.


3. Personality

People see around 6000 brands a day.

And you expect them to remember you?

Look at the space that you sit in. How can you be different?

If your brand was a person what would they be like?
How would they make people feel?

Write the answer down and come back to it every time you create something.


4. Storytelling

It’s been said that people are 22 times more likely to remember information when it’s told as a story.

In other words, it’s your new superpower.

Tell the story behind your product in a way that will connect with your customers.

What went into making it?
What can they accomplish when they get it?

Take your customers on a journey.

Then tell the story behind your brand.

Why did you start it?
What change do you want to see in the world?

People want to be part of something bigger than themselves.

Invite them in.


If you are still wondering how you put these 4 parts together to win the hearts and minds of your customers.

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I just went into depth in each area in a free digital product.
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