Elon Musk and Patents

How Elon musk broke with convention to pursue purpose before profit

8 years on from Tesla's dramatic patent pledge. Was it such a good move?


4 ways to level up any brand instantly

Instantly add value to any brand with these 4 elements

illustration of customers

3 ways to build trust & gain more customers

81% of consumers won’t buy from a brand they don’t trust

4 surprising ways you are hurting your brand

Revisiting your brand strategy will help you avoid any unseen brand damage

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Unlock your brand values to build an army of loyal customers

Connect with customers and build brand loyalty with three easy steps

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Supercharge your brand with a thriving community

The ultimate guide to building a community for your brand

Nike ad

Nike: The king of branding

Two essential parts of the Nike brand strategy that you can use to supercharge your growth

Nike Logo sketch

Logos are dead. Long live logos.

How to add more meaning to your logo mark

Oatly oat milk

Superpower brand positioning

How Oatly rebranded to dominate the market with powerful positioning

kim kardashian in Skims

Skims takes branding to a new level

Skims translates great brand strategy into a powerful visual identity making Kim Kardashian a…

Brand Strategy Sketch

Brand Strategy Outline

This outline of how to build a brand strategy will help you define your brand

innocent drinks

Unlock the power of brand values

How to connect with your customers and build loyalty with brand values