4 ways to level up any brand instantly
Instantly add value to any brand with these 4 elements
Capitalise on your communication with clear emotional benefits
Want a closer connection with your customers? Get more emotional
Elon Musk’s 5 branding principles
Elon has started some of the most innovative companies in the world. His approach to branding is…
Use neuroscience to supercharge your brand
Use neuroscience to connect with customers and build loyalty
Two frameworks to define your tone and cut through the noise
A unique tone of voice will set you apart and connect with customers on a personal level. Here's…
3 dead-simple steps to defining your brand’s personality
A clear brand personality will help you stand out and win market share, here's how
Nike: The king of branding
Two essential parts of the Nike brand strategy that you can use to supercharge your growth
Acronyms suck
Reasons why you should probably never use an acronym for the name of your brand
Positioning is the most powerful tool
Three positioning strategies you can use to become the market leader
Brand Strategy Outline
This outline of how to build a brand strategy will help you define your brand