Stand out from a crowd: a pink flamingo shows the concept of bei

Radical differentiation framework

Winning market share and loyal customers is easier when you stand out

Jeff Bezos in 1997 (left) and in 2017

The 5 branding principles of Jeff Bezos

Grow your brand like Bezos with this breakdown of his branding principles

Apple logo in full colour

Apple is not the hero anymore

How does Apple make more money than Samsung by selling fewer phones?

Twinings tea campaign by Wilson Hennessy

Positioning to maximise profit

How to increase the value of your product with kickass brand positioning

steve jobs with first iphone

A guide to cultivating innovation

Lessons on innovation from the best brands on the planet

Oatly oat milk

Superpower brand positioning

How Oatly rebranded to dominate the market with powerful positioning

unique selling proposition venn diagram

Unlock the power of the unique selling proposition

This framework will put your business light years ahead of the competition if you use it right