The 5 branding principles of Jeff Bezos
Grow your brand like Bezos with this breakdown of his branding principles
Use neuroscience to supercharge your brand
Use neuroscience to connect with customers and build loyalty
How to manage your brand so it lasts
Build positive brand equity and lower the risk of innovation by managing your brand
Two frameworks to define your tone and cut through the noise
A unique tone of voice will set you apart and connect with customers on a personal level. Here's…
Apple is not the hero anymore
How does Apple make more money than Samsung by selling fewer phones?
3 dead-simple steps to defining your brand’s personality
A clear brand personality will help you stand out and win market share, here's how
Positioning to maximise profit
How to increase the value of your product with kickass brand positioning
Brand naming – Ultimate guide (With Examples)
All the information you need to create a name that works for your brand
Rule your category with product storytelling
Use the power of storytelling to connect with your customers and build lifelong loyalty
How to create a powerful company vision statement
Unite customers around your cause and position your business as a market leader with a powerful…
Supercharge your brand with a thriving community
The ultimate guide to building a community for your brand
How to win the hearts and minds of your customers by building trust
Build trust with customers by being authentic and aligning your touchpoints