Jeff Bezos in 1997 (left) and in 2017

The 5 branding principles of Jeff Bezos

Grow your brand like Bezos with this breakdown of his branding principles

Psychedelic Brain

Use neuroscience to supercharge your brand

Use neuroscience to connect with customers and build loyalty

Social groups set

How to manage your brand so it lasts

Build positive brand equity and lower the risk of innovation by managing your brand

Podcast streaming modern flat concept for web banner design. Host and guest in headphones are broadcasting live and chatting in studio, recording audio. Illustration with isolated people scene

Two frameworks to define your tone and cut through the noise

A unique tone of voice will set you apart and connect with customers on a personal level. Here's…

Apple logo in full colour

Apple is not the hero anymore

How does Apple make more money than Samsung by selling fewer phones?

Harry Potter Sorting hat

3 dead-simple steps to defining your brand’s personality

A clear brand personality will help you stand out and win market share, here's how

Twinings tea campaign by Wilson Hennessy

Positioning to maximise profit

How to increase the value of your product with kickass brand positioning

various logos

Brand naming – Ultimate guide (With Examples)

All the information you need to create a name that works for your brand

Group of crazy shopaholics making purchases in online store

Rule your category with product storytelling

Use the power of storytelling to connect with your customers and build lifelong loyalty

Men carry a woman on big pencil for teamwork.

How to create a powerful company vision statement

Unite customers around your cause and position your business as a market leader with a powerful…

Team with young men and women with glasses and smartphone.

Supercharge your brand with a thriving community

The ultimate guide to building a community for your brand

Lego Logo

How to win the hearts and minds of your customers by building trust

Build trust with customers by being authentic and aligning your touchpoints