Stand out from a crowd: a pink flamingo shows the concept of bei

Radical differentiation framework

Winning market share and loyal customers is easier when you stand out

Dr. Dre and Jimmy Iovine, co-founders of Beats by Dre.

How they built a 3 billion-dollar brand

Apply the Beats branding principles to your brand

Elon musk with various inventions

Elon Musk’s 5 branding principles

Elon has started some of the most innovative companies in the world. His approach to branding is…

Jeff Bezos in 1997 (left) and in 2017

The 5 branding principles of Jeff Bezos

Grow your brand like Bezos with this breakdown of his branding principles

Psychedelic Brain

Use neuroscience to supercharge your brand

Use neuroscience to connect with customers and build loyalty

Podcast streaming modern flat concept for web banner design. Host and guest in headphones are broadcasting live and chatting in studio, recording audio. Illustration with isolated people scene

Two frameworks to define your tone and cut through the noise

A unique tone of voice will set you apart and connect with customers on a personal level. Here's…

Harry Potter Sorting hat

3 dead-simple steps to defining your brand’s personality

A clear brand personality will help you stand out and win market share, here's how

Group of crazy shopaholics making purchases in online store

Rule your category with product storytelling

Use the power of storytelling to connect with your customers and build lifelong loyalty

Nike ad

Nike: The king of branding

Two essential parts of the Nike brand strategy that you can use to supercharge your growth

bill gates and steve jobs

Positioning is the most powerful tool

Three positioning strategies you can use to become the market leader

Oatly oat milk

Superpower brand positioning

How Oatly rebranded to dominate the market with powerful positioning

unique selling proposition venn diagram

Unlock the power of the unique selling proposition

This framework will put your business light years ahead of the competition if you use it right