Radical differentiation framework
Winning market share and loyal customers is easier when you stand out
How they built a 3 billion-dollar brand
Apply the Beats branding principles to your brand
Elon Musk’s 5 branding principles
Elon has started some of the most innovative companies in the world. His approach to branding is…
The 5 branding principles of Jeff Bezos
Grow your brand like Bezos with this breakdown of his branding principles
Use neuroscience to supercharge your brand
Use neuroscience to connect with customers and build loyalty
Two frameworks to define your tone and cut through the noise
A unique tone of voice will set you apart and connect with customers on a personal level. Here's…
3 dead-simple steps to defining your brand’s personality
A clear brand personality will help you stand out and win market share, here's how
Rule your category with product storytelling
Use the power of storytelling to connect with your customers and build lifelong loyalty
Nike: The king of branding
Two essential parts of the Nike brand strategy that you can use to supercharge your growth
Positioning is the most powerful tool
Three positioning strategies you can use to become the market leader
Superpower brand positioning
How Oatly rebranded to dominate the market with powerful positioning
Unlock the power of the unique selling proposition
This framework will put your business light years ahead of the competition if you use it right